l I terms 5' r I
rock ’n’ roll
off its rocker?
By Larry Muhammad
Who prefers Grambling to Florida AM
Who needs the Super Bowl halftime
No mockery intended of the greatest-
hits-medley performance by the aging
rock band of the same name, who sang at
no charge to the NFL, according to the
sports blog Shutdown Corner.
But the elongated halftime tra-
dition means you can’t get a de-
YES cent pizza delivered without or-
dering an hour in advance, and
you also miss the chicks on Lin-
gerie Bowl unless you’re also logged onto
www.lﬂuscom/ and willing to pay $10.
Plus Super Bowl halftime shows have
become an easy mark — who can forget
Janet Jackson and Justin Timberlake? —
and The Who, in fact, is par for the course,
following the likes of U2, Prince, the
Rolling Stones, Bruce Springsteen and
Forget all that. Let’s turn the multimil-
lion-dollar marketing opportunity back
into a showcase for marching bands.
Associated Press file photo
2004: the Jackson-Timberlake fiasco.
Rob Carr/Associated Press
2010: Roger Daltrey and Pete Townshend
deliver a corporate-approved package.
By Ken Neuhauser
Who ﬁrst saw The Who on “Where the Action Is"
At first blush, I might agree that the Su-
per Bowl halftime show is a superﬂuous
waste of time that could otherwise be re-
placed with more Bud light, Doritos and
Go Daddy commercials.
In 1967, when the Kansas City Chiefs
and Green Bay Packers contested the ﬁrst
Super Bowl, The Who had scored
its ﬁrst major hits in Britain with
"0 “Happy Jack” and “I Can See for
Well, I can see how today’s
generation of Beyoncé, lady Gaga, Carrie
Underwood and Zac Brown fans might
have filed out of their living rooms at the
grandfatherly sight and sound of The
Who playing Super Bowl XLIV.
Nevertheless, the halftime show, fea-
turing a prominent musical act, is part of
The Ultimate Game’s schmaltz and glit-
ter. As Tevye from “Fiddler on the Roof’
would say, “Tradition.”
With a minor tweak here and a more-
current musical selection there, the
12-minute live performance could easily
redeem itself and prove its worthiness in
time for next year’s Super Bowl in Dallas.
Granted, any network that doesn’t
want to face an FCC ﬁne is a tad gun shy
about what group it deems appropriate
for corporate America, during this oh-so-
corporate event. But there’s plenty of tal-
ent that could get the job done sans con-
troversy; just look at the recently an-
nounced Grammy Amrd—winners. Well,
minus Kanye; or Eminem.
Ever since the Janet Jackson—Justin
Timberlake “wardrobe malfunction,” the
network execs are staying clear of any
performer or group that can fool the cen-
sors and offend the 100 million-plus view-
Advice to the musical-act selection
committee: You waited 43 years to bring
Roger Daltrey and Pete Townshend to the
Super Bowl. Don’t wait another 43 years
for Kenny Chesney or Beyoncé to take the
halftime stage. Just bring on these stars